Cor Combines Fashion and Function for All Day Activewear to Take You From the Gym to Campus and Everywhere in Between

3 min readFeb 17, 2021
Laser-cut and made to order for the perfect fit, Cor is fashion and performance guaranteed

LOS ANGELES, Calif. — (February 17th, 2021): Welcome to Wardrobe 2021, where our all-day uniform for the new normal needs to take us from our desk to the gym. That is a tall order, and Cor activewear, created by the amazing design team that brought you Ultracore, has risen to the challenge. 100% ethically made by hand in Los Angeles; the Cor line elevates luxe athletic wear with environmentally-conscious fabrication. Cor is combining high performance and next-level style for wherever the day takes you.

“Our Cor collection stands out with deeply saturated colors and digitally printed patterns,” says CEO Asha Kai, “On-trend patterns and colors elevate us from workout wear to fashion.”

The all-new collection of leggings and sports bras feature 2021 activewear trends, including airy clouds, galaxy, leopard, ombre stars and ombre leopard, camo, bright colors, and color blocking.

The technology behind Cor goes beyond the digitally printed designs. Cor is leading the industry in technology performance. Each piece is laser-cut for the perfect fit and uses bonding technology for seamless integration, truly luxe workout wear made for movement. The compression fabric is high performance and made for a full range of motion — buttery soft to the touch, the all-day, breathable wear is machine washable for easy care. Cor is offered at a practical price point for a custom fit, luxe activewear.

In addition to quality and fit, sustainability is vital at Cor. All products are manufactured ethically in Los Angeles through a unique made-to-order process. There is zero inventory, so zero waste, reducing the Cor carbon footprint by 95%. Buying Cor is buying into a sustainable and durable activewear brand that challenges the traditional manufacturing status quo.

Embrace the next generation of luxe athletic apparel with the couture-inspired, sustainably-produced Cor collection (Legging $130, Scoop Neck Bra $89). Also, discover the Ultracor movement combining quality, performance, and fashion made custom just for you. Shop the collection at (international shipping available) and follow @coractivewear on Instagram for the latest style releases, celebrity fans, and product updates.

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About Cor:

Launched in 2020 by CEO Asha Kai, Cor introduces the next generation of eco-luxury activewear for everyone. The brand pioneers an industry-leading zero-waste fashion approach with a digital print-on-demand model that requires no chemical washes or water, reducing its carbon footprint by 95%. Discover the advanced performance fit of a precision laser-cut design in couture-inspired prints and deeply saturated colors. Every machine-washable piece is custom made to order using ultra-soft, breathable fabric engineered to wick away sweat in a flawless, modern style. Shop the collection at (international shipping available) and follow @coractivewear on Instagram for the latest style releases, celebrity fans, and product updates.